Mark Roberti is best known as the founder and former editor of RFID Journal. In 2002, he launched the journal online out of a spare bedroom in his home with $500 in startup capital. He built it into a global brand that has been the go-to source for news, case studies, and other information about radio frequency identification (RFID) and other Internet of Things (IoT) technologies for two decades.
In 2003, he launched RFID Journal LIVE!, which became the world’s largest conference and exhibition focused on these technologies. RFID Journal also ran an event in Europe for many years and has held conferences in Abu Dhabi, Australia, Brazil, Canada, Colombia, Dubai and Mexico. In addition, the company staged industry-focused events with educational sessions for those in health care, high tech, manufacturing and retail.
As the editor of RFID Journal, Mark has interviewed hundreds of executives about RFID deployments in aerospace, defense, health care, logistics, manufacturing, retail and other industries. He has seen what works and what doesn’t. He has also interviewed hundreds of RFID tag and reader makers, software providers, systems integrators, academics, and other RFID industry experts. Along the way, he has built deep knowledge of RFID and developed best practices that apply to projects in any industry.
During the past 20 years, Mark has played an important and unique role in the RFID industry. He led RFID Journal’s editorial coverage and events and provided informal guidance to companies looking to deploy RFID or find the right solution provider or consultant. He has also helped many RFID companies improve their marketing, with advice on banner ad language, lead-generation strategies and more. He has personal relationships with virtually all industry influencers and regularly makes introductions.
Mark sold RFID Journal to EmeraldX in late 2016 and ran the brand until July 2022. Before launching RFID Journal, he was a senior writer at The Industry Standard, once considered the dot-com industry bible. Before that, he was the managing editor of InformationWeek, where he gained a deep understanding of corporate IT systems. He spent eight years writing about business and trade in East Asia.
Mark’s work has appeared in the Wall Street Journal, the New York Times, the International Herald Tribune, the Asian Wall Street Journal, Fortune, and many other
publications.
